What Is the Minimum Viable Activewear Collection for an Online Brand?
A minimum viable collection is the smallest assortment that credibly serves the target customer.
Inventory decisions should use customer demand and realistic reorder opportunities rather than a standard assortment formula. Separate minimum purchasing requirements from desired selling quantities, and document ownership, storage, and future use of any materials purchased beyond the initial production need. Validate the core use case before expanding breadth.
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