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When Should a Brand Add Men's Styles to a Women's Activewear Collection?
Add men's styles when demand and development resources justify category-specific fit work.
Growth planning should connect demand, inventory, material availability, and qualified production capacity. Keep the core specification stable where possible, but evaluate changes explicitly; a forecast is a planning input rather than a guarantee, and additional variants can increase coordination costs without increasing profitable customer demand. Qualify the new range independently.
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